Crayola, your colors from Johnny Russo on Vimeo.

A Crayola Crayon commercial, first in order to advertise such a product you must appeal to two audiences. First the child because, they are the ones who would be using this product if they do not like it the crayons will not be used. More importantly now is the adult or caretaker as they are the customer who would most likely be purchasing the product for the child to use. Keeping a child feel with some hand drawn illustrations, incorporating it with a very beautiful polished feel speaks to both parties pulling them closer to the brand.

Audio by, Neal Williams

Still Frames